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How does Google Adsense Works?
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What is Google Adsense and how does it work? Can you make a living out of Adsense or is it another myth? Read our guide for beginners to Google Adsense and learn how you can start using Adsense on your website or blog.

I’ve been an AdSense publisher for more than 15 years and in this post, I’ll explain how to get started with AdSense and give you an overview of what it takes to make money using the AdSense platform.
What is Google Adsense?

Google AdSense is an advertising platform that helps website owners earn money from their websites by displaying contextually relevant ads. Adsense publishers receive 68% of the click cost and Google 32%.

What you should know about AdSense?

It is owned by Google and it generates a large part of Google’s income.

Adsense ads are shown on the websites that participate in the Google Adsense program (these are called the Adsense Publishers).

Adsense is a platform for publishers i.e. those people that have a website and want to show Google Ads. The system for advertisers i.e those who want to advertise their products or services in Google is Google Ads.

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Adsense ads are shown on all devices including desktop, [url=https://www.tekfoor.com/2020/01/make-money-blogging.html]mobile
, and tablet.

Adsense works with EPC (earnings per click) and CPC (cost per click). Publishers will get paid for clicks on ads appearing on their websites.

Currently (December 2019), Adsense publishers receive 68% of the click cost and Google 32%. This means that if an advertiser pays $1 for each click on his ads, the AdSense publisher will get $0.68 and Google $0.32

Anybody (above 18) with a website that meets the Google Adsense guidelines can participate in the program.

Adsense has strict rules that should not be violated for any reason. It is your responsibility as an AdSense publisher to know and follow the rules.

Adsense has a number of products suited for desktop websites, videos, games, mobile apps and more.

Adsense ads can have a number of formats and sizes including text and images.
Adsense publishers get paid monthly by Google.
How does Google Adsense work?

Now that you have a better idea of what is AdSense, let’s see how to get started with AdSense. The process has two steps: Create an AdSense account, start displaying ads on your website and get paid for clicks on your ads.

How to Create an AdSense Account

Step 1 – Create an Account with Google AdSense

The first step is to go to the Google AdSense website and create an account. Your AdSense account is associated with a Google Account like the one you use to login to Gmail, youtube, etc.

Step 2 – Add Adsense ads to your website

Before being accepted to the program, Google needs to check that your website adheres to the AdSense guidelines. To pass this step, you need to add AdSense code to your site so that the Google crawler can access your website’s content.

This is a very important step because as we will see below there are cases that your application may not be accepted.

During this step and until you are fully approved, AdSense ads are not shown to your website but they are hidden by default. If your application is accepted, ads will start to show and you will get paid for the clicks.

Have in mind that this is a once-off process since after you are accepted as an AdSense publisher, you can run AdSense on any website you want (provided of course that it is not violating any AdSense rules).

Step 3 – Set up your payment information

The next and final process in the application process is to add your payment information so that you receive payment and the end of the month and once you passed the minimum threshold of $100.

Please note that before receiving any money from Adsense, Google will verify your postal address by sending you an envelope with a confirmation code so make sure that the details you provide for your postal address are correct.

Start Displaying Ads on your Site

Once you are accepted into the program, the next step is to add the AdSense code to your website. This is the same step as above but now that your account is verified, you can choose where you want the ads to appear.

You have two options: Let Google decide when and where to show ads or choose the exact places where the ads will be shown.

Let Google Place Ads for You (Auto Ads)
If you go with this option, all you have to do is add the AdSense code to your website (once) and Google will automatically show ads in the best possible places. This is currently the recommended method to add ads to your website.
lick Get Code and copy the given script in the <HEAD> tags on the pages you want to show Google Ads.

Create Custom Ad Units

If you don’t want to go with Auto Ads, the other option is to create custom ad units and add the code in the exact places you want the ads to appear on your site.
Click by ad unit, and select what kind of ad units to create.
When creating an ad unit you will select the size (for example responsive ads, 336×280), type (text and display ads, matched content, in-article ads, in-feed ads), style (text and border colors) and then you will be given a code (javascript) to add in your website where you want the particular ad to appear.

In the space provided Google may decide to show 1 or more ads.

How many AdSense ads can you show per page?
In the past, you were allowed to show up to 3 AdSense units per page but this rule is no longer valid. You can show as many ads you have per page, provided that they do not interfere with the user experience.
Where should I place my ads?

The general rule is to place the ads where they can be seen by your visitors but without violating any AdSense or google webmaster quality guidelines.

You can use these simple rules:
  • Place 1 ad unit above the fold in the main content of the website (not in the sidebar)

  • Place 1 ad unit in the sidebar. The 160×600 is very good for placing in the sidebar

  • Place 1 ad unit at the end of your page or article (preferably in the main content area)
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